The “right” dress might not be the first dress that you like, so keep looking! With so many dresses to choose from, it would be unwise to limit yourself. If you think you found the “right” dress that you’ve always dreamed of having, then the store associate can put the dress on hold for you, but you should still continue looking. Go home, find that dress online and see if it is cheaper anywhere else. Most of the time retail stores are over-priced.
Another method, is to go through a local directory that lists the local businesses. The result of this research, is that you can come up with some great options that are local to you.